Good day all,I'm a 3rd year marketing student from Johannesburg,South Africa and I'd very much appreciate your input regarding
an assignment I have regarding Mauritian society.
The brief is to launch Rooibos (a SAn herbal tea) in whatever market of our choice (we chose Mauritius) and therefore develop a concise marketing plan.Please answer the following for me if you can.
(a) Is tea drinking an integral part of Mauritians past time? Is there any group (be it cultural,age or race) that emphasizes tea drinking?
(b) Which groups are likely to afford the tea? A box of 40 teabags retails for around $3
(c) What does your average Mauritian base his/her decision on when buying tea?Price,brand?
(d) Is there possibility of introducing a Rooibos tea flavour that is specific to Mauritius? e.g. a herb,fruit beloved to Mauritians.
(e) What kind of competition would Rooibos face in the Mauritian market (be it herbal or normal tea). What market share do these existing competitors possess?
(f) "Rooibos" is an Afrikaans term meaning "red bush",could it be possible to give it a Mauritian name?What language would it be in?
I realise that these are the most boring questions and answering them will be a task and a half but I'm begging you to help me out here,relying on the kindness of strangers.
Thank you in advance
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